One agentic platform. Every audience signal. Every revenue channel.
ArcSpan AMS is the unified, AI-powered platform that captures, builds, activates, and optimizes audience data into measurable revenue across programmatic, direct, and emerging channels.
AMS: The Audience Monetization System
More than a DMP. More than a CDP.
ArcSpan AMS combines audience intelligence, AI, identity, monetization, and activation in a single platform built specifically for publishers and media owners.
Audience Scale
Transform signals into performative audience products.
Revenue Expansion
Understand what drives yield, demand, and monetization performance.
Agentic Automation
Automate audience creation, optimization, and activation with AI-powered workflows.
ArcSpan AMS is open by design.
Integrated Partner Ecosystem
The audience monetization layer for the modern publisher.
ArcSpan AMS unifies 80+ leading audience collection, identity, enrichment, monetization, and activation partners to create a connected workflow from signal to revenue.
Three core components. One unified system.
Replace fragmented point solutions with one system built for control, transparency, and revenue scale.
1. AMS Audience Builder
Build precise, high-value audiences instantly
AI-powered audience creation using natural language, behavioral data, contextual signals, and identity enrichment.
Prompt-based agentic audience automation
Custom taxonomy creation
Real-time Contextual + Behavioral + Identity fusion
From idea to scalable audience in seconds
Full control over where and how your data drives revenue
2. AMS Audience Manager
Control, activate, and scale every audience, across every channel
Centralized control to manage activation across DSPs, SSPs, social, CDP. Consent and taxonomy logic handled automatically with full transparency.
Cross-channel activation (GAM, SSPs, DSPs, Social)
Programmatic + Direct + Curation-ready audience packaging
Identity spine integrations with governance and controls
3. AMS Audience Insights
Understand your audience and what drives revenue.
Real-time analytics connecting audience behavior, identity, and revenue performance in one place.
Real-time audience profiling and segmentation intelligence
Page-level contextual insights
Explainable AI outputs – no black box
Turn insight into continuous revenue optimization
Data Processes and Scale
A Modern AI-Native Foundation
Built for publisher revenue teams that need to monetize every visitor, control their data, and move at the speed of demand.
Data Layer
Contextual classification and analysis
Real-time data capture "one and done" users
Data acquisition from all 1P sources
Intelligence Layer
Identity, AI modeling, agentic audience creation
ArcID Identity Spine
Human-in-the-loop transparency
Collaboration Layer
Bi-directional integrations
Customer-driven roadmap
MCP server, AdCP, ARTF/AAMP
AMS In Action
AI-driven Audience Quality, Scale and Insights
ArcLens: Real-time Contextual Intelligence
Uncover URL-level rich contextual signals in real-time
Audience Modeling
Scale highly-valued seed audiences to generate incremental revenue
Agentic Insights and Reporting
Generate advertiser and campaign-level audience discovery and insights through AI automated reporting workflows
