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Introducing ArcSpan AMS™: a purpose-built, flexible, real-time, first party DMP monetization solution for large and mid-sized advertising-driven publishers and retail media networks.

A next-gen revenue operations platform with smarter audience tools and machine learning data intelligence

CREATED FOR PUBLISHERS

ArcSpan AMS™

AMS delivers an enterprise class, easy-to-activate platform that includes many features to help publisher revenue teams organize, build, manage and transact audience deals through a highly intuitive, thoughtful interface.

  • Robust, real-time audience data – ingest and unify all sources of actionable data
  • Powerful audience building and machine learning data intelligence and scale
  • Revenue-oriented direct sold and programmatic deals aligned with demand sources
  • Cost-effective, flexible rate plans to deliver ROI for a variety of publisher needs

sell-side value creation

Audience Monetization
Success Factors

  • Audience Data Quality – audience segments defined for buyer targeting
  • Audience Cohort Scale – advanced ML/AI models weigh accuracy with scale
  • Deal Monetization – push features to transact with SSPs/DSPs efficiently and timely
  • Reporting Analytics – actionable insights to measure and drive optimal revenue

1P + 2P + 3P DATA SOURCES

Build quality data sets from sources that are currently siloed

Gain federated access to data that is mined across different existing data warehouses

  • Ingest first part data and ArcSpan NLP and attention metrics
  • Real time and batch processing
  • IAB and custom data taxonomies

AUDIENCE BUILDER & DATA SCALE

Configure contextual and behavioral audiences for revenue opportunities across integrated channels and platforms

Align sellers’ data to meet optimal buyers’ demand

  • Create and manage custom or auto-generated audience segments
  • Intuitive contextual and behavioral builder tools UI
  • ML models incorporate first party, syndicated and customer-generated data

DEAL MONETIZATION

Activate audiences while realizing and analyzing the greatest revenue pathways

Robust data monetization “push features”

  • Dynamically activate preferred pathways
  • Push to selected direct and SSP/DSP deal partners
  • Transact in cost-effective and time-efficient manner

Ready to take control?

We help you solve critical revenue operations roadblocks to maximize your addressable audience eCPMs, fill-rates, and yield. Schedule a call with one of our specialists today!

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