Built for Publishers. Focused on Revenue.

ArcSpan is the company behind ArcSpan AMS™, the Audience Monetization System built to help publishers transform audience signal into measurable revenue. We combine AI, audience intelligence, identity, contextual data, and activation into one platform designed exclusively for media owners and publishers.

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Our Mission: Helping Publishers Unlock the Full Value of Their Audiences

Publishers create extraordinary content, build trusted audience relationships, and generate valuable first-party data every day. Yet too often, the technology available to them was built to manage data rather than monetize it. ArcSpan was founded to help change that.

Our mission is to help publishers maximize the value of their audience assets through technology that is transparent, intuitive, and purpose-built for revenue growth. We believe publishers should have greater control over their audience strategy, stronger ownership of their data, and better tools to compete in an increasingly complex advertising ecosystem.

Everything we build is guided by a simple belief: Own Your Signal. Control Your Revenue.

The ArcSpan Difference: Purpose-built for the modern publisher

ArcSpan is not a generic advertising platform. We built ArcSpan AMS specifically for publishers, media owners, and audience data owners seeking a better way to monetize first-party data. Our approach combines publisher expertise, AI-native technology, and a relentless focus on measurable business outcomes. Three Pillars:

Publisher-First

Built exclusively for publishers, with workflows designed around audience monetization, revenue operations, and long-term audience value.

Revenue-Focused

Every feature, workflow, and integration is designed to help customers increase addressability, activate audiences, and generate measurable revenue growth.

AI-Native

Agentic automation, audience intelligence, identity resolution, and contextual analysis are built directly into the platform to help publishers work faster and smarter.

Clients choose us because of our technology, expertise, and partnership

Specialized Publisher Focus Built exclusively for publishers, media companies, and audience owners—not advertisers or agencies.

Audience Monetization Expertise Decades of experience across programmatic advertising, audience data, identity, analytics, and revenue activation.

AI-Powered Innovation Agentic audience creation, contextual intelligence, identity resolution, and revenue optimization built into a single platform.

Customer-Driven Approach An agile roadmap shaped by customer feedback and evolving publisher needs.

Partnership Mentality Direct access to experienced specialists who are invested in long-term customer success and not ticket queues.

Proven Business Impact Helping publishers increase addressability, improve monetization efficiency, and unlock new audience revenue opportunities.

Leadership

ArcSpan was founded by Art Muldoon and Garret Vreeland, longtime entrepreneurs and leaders in audience monetization, programmatic advertising, and media technology. After decades helping publishers and advertisers navigate an increasingly complex digital ecosystem, they saw a clear need for technology built specifically for publisher monetization.

ArcSpan was created to help publishers maximize the value of their audience assets through a more transparent, intelligent, and revenue-focused approach. Today, their vision powers ArcSpan AMS™, the Audience Monetization System helping publishers transform audience signal into measurable revenue.

Arthur Muldoon

Co-Founder, CEO

Garret Vreeland

Co-Founder, CCO

Chris Guenther

COO

Balaji Rao

SVP, Engineering

James Dempsey

VP, International

Pete Rooney

SVP, Customer Solutions

Jose Cabal-Ugaz

Sr. Director, Engineering

Akpanoluo Etteh

Sr. Director, Data Engineering

Oliver Shwazer

VP, Solutions Engineering, EMEA/APAC

Taylor Smolik

Director, Solutions Engineering

Artemio Rimando

Sr. Manager, Data Scientist

Linda Overcash

Accounting Specialist

Leslie Roubos

Financial Planning & Analysis

Advisory Board

ArcSpan’s Advisory Board members are recognized leaders across the digital media, marketing technology and SaaS industry.

They help us maintain our product/market focus around delivering innovative, meaningful value for publishers while building a diverse, collaborative work culture.