How Dexerto Used Custom Gaming Audiences to Win More Briefs
Highlights
100+
auto-generated custom gaming segments for advertiser packaging
2.5x ROI
in year 1, climbing to 5.7x ROI in year 2
The Challenge
Dexerto, a leading gaming and esports media platform, was outgrowing its previous DMP. Audience segments were too small to activate effectively, the platform cost was hard to justify, and advertisers were demanding deeper first-party data strategies tailored to gaming.
The Solution
ArcSpan’s LLM-powered Custom Gaming Taxonomy was live within 7 days. It read every page across Dexerto — by game, genre, platform, esports event and content type — and auto- generated highly granular, gaming-specific audience packages. Suddenly the sales team had unique data points to put in front of advertisers, and the in-house team could move fast: integrations and refinements landed in days, not quarters.
The Results
100+ auto-generated custom gaming segments for advertiser packaging
2.5x ROI in year 1, climbing to 5.7x ROI in year 2
Measurable audience monetization within 4 weeks
A material lift in RFPs won — Dexerto now closes business on the strength of its gaming-specific data points
“ArcSpan is the DMP that best fits our needs at Dexerto. Their custom gaming LLM taxonomy has significantly enhanced the insights we provide our clients. As advertisers focus more on 1P data, these unique data points have given us the edge in replying to briefs — and helped us win business.”
Niels Claes, Head of Programmatic, Dexerto
