How A360 Media Onboarded ArcSpan AMS in Two Weeks
Highlights
Live in 10 Days
Across 7 properties
475 Segments
migrated with zero campaign downtime
The Challenge
A360 Media — publisher of Us Weekly, Life & Style, First for Women, and Woman’s World — needed to replace a legacy DMP that wasn’t delivering ROI. The bar was high: migrate 475+ audience segments off Permutive, keep every revenue-generating campaign running, and do it fast.
The Solution
ArcSpan deployed its ArcTag on August 5, 2024. Thanks to No-Code Onboarding, A360’s tech team barely had to lift a finger — ArcSpan’s team did the heavy lifting.
Inside 10 days, ArcSpan:
Migrated and QA’d 475+ audience segments from Permutive
Connected directly to Google Ad Manager for real-time audience activation
Pushed audience data into Blueconic CDP for enrichment
Unlocked interest-based targeting through advanced contextual segmentation
The Results
Live in 10 days across 7 properties
475 segments migrated with zero campaign downtime
A360 entered Q4 2024 with revenue-ready, first-party audiences — and a flexible platform built to onboard new data sources and partners as fast as the business needs them.
“ArcSpan’s team delivered exactly what they promised — and more. We went from legacy DMP to live, revenue-ready audiences in weeks, not months. Their speed, flexibility, and partnership made all the difference.”
Paul Likins, VP Revenue Operations, A360 Media
