EMERGING CHALLENGES OF MONETIZATION IN THE PROGRAMMATIC MARKET
The panel discussed the emerging challenges around monetization for publishers in the programmatic market. How the various methods of buying of inventory (PMP/deals, PG, PD, OA, Direct, curated marketplaces), SPO, header bidding evolution, impact publisher revenue? How publishers are overcoming these challenges and identifying new opportunities.
Learn more here: Emerging Challenges of Monetization in the Programmatic Market - 2021 Ops Conference (admonsters.com)
