ORGANIZE, BUILD, AND SCALE YOUR

Audience Monetization

ArcSpan is an easy-to-activate audience monetization DMP platform enabling direct sold and programmatic deal results for the world’s finest publishers and retail media networks. 

Unlock the true value of your first-party audience data while providing advertisers the targeting performance they need.

ARCSPAN AMS: ORGANIZE, BUILD, AND SCALE YOUR

Audience Monetization

 

ArcSpan is an easy-to-activate audience monetization DMP platform enabling direct sold and programmatic deal results for the world’s finest publishers and retail media networks. 

Unlock the true value of your first-party audience data while providing advertisers the targeting performance they need. 

Boost your addressable audience revenue with ArcSpan AMS™
the next-gen Audience Monetization System

Smarter data solutions to succeed in today’s programmatic advertising environment

Built from the ground up for premium publishers, retailers, and data owners, we’ve integrated the key levers to achieving revenue operations success and monetization insights in a first-party data marketplace.

ArcSpan’s data software solution complements your existing technology partners and exists specifically to maximize addressable audience revenue, eCPM, fill-rate, yield and brand safety.

 

REAL TIME | REVENUE-FOCUSED | SCALABLE

Improved 1P Accuracy:

Superior NLP
Custom & Auto Segments

Greater Scale:

Machine-Learning & AI Modeled Audiences

Direct Monetization:

Push Transactions
Aligned to Buyer Demand

Actionable Insights:

Programmatic Landscape
Transaction Dashboards

Have you retooled your advertising revenue strategy and operations?

ArcSpan AMS turns the value of 1P audiences to your advantage.  For many publishers, research shows 80% of site visitor data is sub optimally structured. ArcSpan AMS enhances audience value and powers advanced audience monetization strategies.

Build higher-value audience segments and boost addressability

Strengthen data controls amidst stricter data privacy regulations

Transact customized and automated contextual and behavioral deals

A PUBLISHER'S REVENUE PARTNER

Why ArcSpan AMS™?

ArcSpan brings a unique understanding of the challenges and opportunities that publisher revenue management teams face in an evolving marketplace.

ARCSPAN AMS™ PLATFORM

Leveraging ArcSpan’s AMS MONETIZATION DMP

A next-gen monetization DMP that structures and automates 1P audience data to win more RFPs.

SOLUTIONS

Engaging ArcSpan to Achieve On Site or Off Site Audience Data Revenue Potential

Sell-side revenue optimization strategies: on-site, offsite, retail media networks and custom data rev ops.