Oracle/Grapeshot Users:

ArcSpan Contextual Is Here!

Easy, High-Quality, Brand-Safe, Cost-Effective Upgrade

Delivering 1P Custom, Scalable Contextual Solutions

Drop-In Grapeshot Replacement

ArcSpan Contextual employs advanced generative AI technologies that process publisher content and first-party audience data in real time. We empower publishers to organize and activate accurate, customized, high-value audience segments at scale for advertisers globally. 

Enable Proven Advanced Contextual Targeting

Seamlessly transition from Grapeshot to ArcSpan, without any data loss. Our integrated tools support global contextual solutions.

Scale Audience Precision, Automation, Customization

Extend standard industry taxonomies to unlock high-value custom keyword, IAB/GARM brand safety, suitability and intent cohorts.

 

Manage Monetization, Optimization + Insights

AMS platform improves audience addressability and CPM uplift, with add’l audience / campaign-level insights and data feeds.

Accelerate Revenue, Innovation and ROI

Transform real-time 1P contextual data into valuable audiences that increase yield and quickly achieve 10x+ ROI.

 

ArcSpan AMS Customer Console

ArcSpan Contextual offers publishers innovative, intuitive contextual monetization through ArcSpan’s AMS platform:

ArcSpan’s comprehensive approach delivers ADDRESSABILITY, ACCURACY and SCALE.

Unlock the full potential of your audiences with ArcSpan Contextual

Moving from Grapeshot?

ArcSpan streamlines the transition for leading publishers from Prebid segment development to campaign insight delivery.

 

Fast, Efficient Activation
Launch AMS and immediately activate powerful audience creation and monetization tools, plus ingest your own sources of custom 1P data to support specific use cases.

Advanced Targeting, Brand Safety/Suitability
Create granular and high-value audience segments from standard IAB / GARM suitability, sentiment and social to high-scale automated, custom and predictive audiences.

Actionable Audience + Campaign Insights
ArcSpan’s industry-leading insights include Prebid, GAM and campaign-level dashboards and flexible reporting API.

Intuitive Platform Features, Dedicated Support
The AMS platform’s intuitive user features and premier partner integrations consistently receive high customer satisfaction.

Fully Customizable, Transparent, Cost-Effective
Maximize revenue potential while maintain control over your data collection, processing and decisioning.

ARCSPAN AMS PLATFORM: 
Recognition

ARCSPAN AMS PLATFORM: 
Integrated, Premier Data Partners (plus others)